Ladies, the new Sì by Giorgio Armani campaign is finally on the screens. Starring Cate Blanchett and helmed by the Iranian-American director Massy Tadjedin this new video wants to put you in the mood of saying a lot of Sì (yes). Just like the scent launched in 2013, the new campaign is a celebration of life, seduction, love and freedom.

Continuing her role as the face of the Giorgio Armani fragrance Si, Cate Blanchett perfectly interprets the nature of the scent depicting a woman who is authentic, strong, passionate and accomplished. 

Sì is a modern chypre-floral with a focus on blackcurrant and cassis, is moody and changeable and when you less expect it takes a new turn: less floral, the scent becomes powdery and musky and a touch woodsy. This refined evolution torned between contrasts, exudes strength and modernity, that are bound together by endlessly fascinating notes. Inviting and chic, Sì it is the epitome of lightheartedness, seduction and freedom.